Category Archives: Press Releases

Golden calls ‘THE ICON’ collection

Goldgenie, the original luxury gifts and customisation company with a flagship store in Dubai, today launches the ‘ICON’ Apple iPhone in 18-carat gold – the first to carry the exclusive London Assay Office Hallmark.

In keeping with its prestige and exclusivity, there are 99 limited edition ICON handsets in the collection, starting from AED 27100. For an extra special touch, they can also be encrusted with VS1 diamonds.

The collection, which is SIM free and compatible with any network, is exclusively available at and its flagship store in Dubai.

Goldgenie founder and CEO, Laban Roomes, said: “We’ve been turning items into gold for 24 years’ now, but this is the most luxurious smartphone customised to date. With the London Assay Office Hallmark lending their prestigious stamp, it quite literally has the most iconic seal of approval.

“We expect this to sell-out quickly with pre-orders already received. Yet, to keep it a collector’s item, less than one hundred have been made.”

The ICON was designed as a symbol of unity, showing that that working together can make a positive impact. As such, a donation of £500 will be made for each handset purchased, with proceeds going towards The Princes’ Trust.

Made in Britain, the craftsmanship that goes into customising the ICON is unlike any other in the Goldgenie collection. The state-of-the-art handset is first deconstructed before a solid 18 gold metal layer is fitted to the back, and under the glass front.

Uniquely, it carries both the London Assay Office Hallmark and GG Hallmark stamp. The result is a luxurious handset, with a satisfying weight and luxe finish.

The following handsets are now available in the ICON collection, and come with a certificate of authenticity and lifetime warranty:

• ICON Apple iPhone XS, (256GB) with 70g of 18 carat gold – AED 27100
• ICON Apple iPhone XS, (512GB) with 70g of 18 carat gold – AED 27600
• ICON APPLE iPhone XS Max, (256GB) with 80g of 18 carat gold – AED 32100
• ICON APPLE iPhone XS Max, (512GB) with 80g of 18 carat gold – AED 33000

Goldgenie is a luxury gift and customisation company known for its exclusive range of items; from gold-plated flowers to cars. It has previously customised a gold microphone for Rihanna, a golden toilet seat for the Sultan of Brunei, and a limited edition ‘Starburst’ iPod Nano range, commissioned by the Elton John AIDS Foundation.

For more information, or to shop the range, please visit Stay up to date with the latest releases and company news on Twitter, Facebook and Instagram.


Goldgenie Creates Luxury 24k Gold and Platinum Roses that Never Wither for Valentine’s Day

Preserved for eternity in ethically mined precious metal, Goldgenie’s 24k gold and platinum luxury roses that are made of specially handpicked real roses are for life.

LONDON, Feb. 11, 2019 /PRNewswire/ — Luxury gift company Goldgenie’s real roses preserved in genuine 24k gold and platinum are designed to make Valentine’s Day last for eternity. Gilded in ethically mined precious metal, it takes 4 weeks to create a single rose, capturing the minutest detail in each petal and leaf, preserving it perfectly in resin. These luxury roses are available for delivery on the next working day in the UK if ordered before 10 am.


“We pioneered our pure 24k gold-plated roses on the BBC show Dragons’ Den and have since sold them in practically every continent and country in the world. This innovative luxury gift is totally unique and a work of art, with no two roses being exactly the same,” said Laban Roomes, founder of Goldgenie.

Harvested using a special process and carefully handpicked, these 24k gold roses created by Goldgenie come in a range of colours, including pink, red, platinum, purple and white. This perfect luxury gift also comes complete with a unique serial number, a lifetime guarantee and a certificate of authenticity (COA), signed by founder Laban Roomes. Each rose is packaged in either a standard ‘Mumm Cordon Rouge’ champagne style box or a high gloss piano black box, handmade specifically for gifting.

“I was always fascinated with Immortalising organic items, literally making them last forever. Though we can never emulate nature’s beauty, our completely unique process using the right techniques not only preserves but also enhances the beauty of these roses,” said Roomes.

Prices start from £136.00 in the standard box and £399.50 with the piano box, Goldgenie’s luxury 24k gold and platinum roses for Valentine’s Day can be ordered here.

About Goldgenie
Founded in 1995 by award-winning entrepreneur Laban Roomes, Goldgenie is the world’s premier gold-plating and customization brand, invested in by James Caan, serial entrepreneur and a former investor on the BBC TV programme Dragons’ Den show in 2007. The company has established itself as the go-to customization service for a number of blue-chip organisations – including Lexus, Honda, Toyota and Nokia – and as a global leader in support of ethical mining.

Media Contact:
Marcus Roomes
+44 208 804 6200
For images:

The £2.3m Billionaire iPhone Xs and X Plus series.

Nothing stops Goldgenie from being the first to announce and offer the latest and very first luxury range of customised iPhones to the general public. The brand new addition to the Apple line up of iPhones which the company believe will be named the Xs and X Plus is only just a few weeks away from being launched, leaks of body designs and new features are flooding the internet – Goldgenie’s inside sources believe the X name will remain along with an Xs and X Plus version, their predictions from the past have been right on target receiving inside information from sources known only to the company senior management.

For the past 11 years the luxury brand has been ahead of the game and was the very first company to 24k Gold embellish the iPhone when launched 2007, other finishes included Platinum, Rose gold then a further range of other exotic finishes.

To mark the 23rd year of trading, Goldgenie which was founded in 1995 are producing just 23 Ultra High Net Worth solid Gold versions to mark the occasion,
total value of the range being more than £2.3million. The “Billionaire” iPhone Xs as it will be called will be limited to only 23 and numbered 1 – 23, each one will be stamped with the Gold standard Assay Hallmark at Goldsmiths Hall in London.

In addition the Billionaire iPhone will include the top membership tier for the the Goldgenie Concierge service, giving access to a 24/7 365 day VIP service where any request to complement clients lifestyles can be catered to by their very own dedicated concierge team.

Goldgenie pioneered the art of applying 24k Gold and other luxury finishes to several prestige car brands such as Roll Royce Bentley, Aston Martin and Lexus, them evolved into customising Apple, Blackberry and HTC smart phones along with other technology products such as iPads, and the iMac.

Goldgenie’s process and success gained the attention of several blue chip organisations such as Viacom, NBC , CBS, Crown resorts, The Emmy’s and Oscars who commissioned Goldgenie to provide A list stars with their luxury products.

The Elton John AIDS Foundation is another notable client who had a range of Swarovski encrusted iPods laser signed with Elton’s signature named “Starburst” which sold out in Harrods and Selfridges when launched several years back to raise thousands of pounds for the charity. Goldgenie founder Laban Roomes also appeared on the Channel 5 Billionaire Kids show last December which was the most watched show of the series, he was seen presenting an iPad he had just customised in pure 24k Gold to a Billionaires daughter.

As well as the Billionaire iPhone Xs range the company will also be continuing with the standard luxury 24k Gold Elite range that has been one of the brands most successful products to date, a company spokesman stated that for the first 100 orders their offer price will be the same as the current website range.

New orders can be secured right now with just a 50% deposit from the fully encrypted Goldgenie website, or payment can also be made by bank transfer.

Goldgenie who have offices in London Victoria and their “flag ship” store in Dubai plan on launching the NEW solid gold iPhone from London and the Dubai luxury store simultaneously several weeks after Apple announces it’s launch of their new range of smartphone in early September 2018.

Telephone: +44 208 804 6200
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Midas Touch looks to inspire budding entrepreneurs

Goldgenie a London based luxury gift company that specialises in customising every day items in 24k Gold has put together a package to make the normal person from home turn things into Gold just like the fabled King Midas.

The Goldgenie customisation system is a complete turn-key package. All major elements of starting up a business are included as well as support from Goldgenie’s head office.

Founder Laban Roomes who won investment for his Gold plating system from multi millionaire business man James Caan on the hit TV show Dragons Den said:

“I am proud to have planted the seed that has created over 40 successful entrepreneurs through my initial guidance and advice for those wishing to run their own successful businesses. Historically the most successful people with the Goldgenie Business Opportunity have been the ones who have had the hunger, ambition and motivation to make a real success of themselves, particularly in the luxury customisation and gold plating industry, just like I did when I was just starting out as an entrepreneur.

The latest offer is to inspire the next generation of entrepreneurs to come forward and profit from this.

The package costs just £2,973.00 (includes VAT)

If you would like to start your very own luxury customisation business from home or as part of a ‘bolt on’ to your already existing business then this limited special offer may be just for you.

If purchased before July 26th 11.59pm Goldgenie will include a double Gold solution package which will make back twice the amount of your investment (£6,000) along with a fully functional website and branding for your new business.

This is an unprecedented move from the luxury brand who have already had a string of very successful entrepreneurs come from starting their award winning Goldgenie Business Opportunity. Most Goldgenie opportunity holders start earning executive level salaries within the first year of operating. 

This limited time offer package includes the following:

• 1 x Goldgenie Business Opportunity packages including gold plating machine and DOUBLE the amount of Gold solution.
• A fully functional website.
• Training videos and online Tutorials.
• 10% commission affiliate link/Control panel to track sales through the Goldgenie website.
• 10% off all further packages/solutions/consumables.
• Training can take place with a professional gold technician at their London Victoria offices.
• Lifetime warranty on the gold plating system
• All leads that arise in your area will be passed to you.

The brand has an established reputation of creating luxury gifts for celebrities and corporate clients serving some of the most famous celebrities and illustrious companies in the world, both in the UK and internationally.

Goldgenie Business opportunity holders can expect, with a little hard work to also attract orders from this level of clientele and grow their business in a relatively short time scale.

With excitement mounting already over the latest iPhone in September 2018, buyers are beginning to clamour for news of when and from where they will be able to pre-order theirs. This is the ideal time for those who are thinking about investing in their future as Goldgenie is working diligently to prepare its Gold embellished version of the all new iPhone due in just two months time which purchasers of the Goldgenie customisation system will be the first to know how to customise.

This Goldgenie system will still be available after July 26th 11.59p.m but the added double Gold solution, functional website or company branding
will not be included:

Buy online now
Goldgenie Opportunity page and online demonstration

France’s 22k Solid Gold iPhone X


To commemorate France winning the World Cup in Moscow for the second time, luxury customisation brand Goldgenie has created a Limited Edition Gold iPhone X incorporating a precision engineered solid 22k Gold back housing to celebrate France as 2018 World Cup champions.

The luxury smartphone is limited to just ten pieces, each displaying a laser engraved 22k Gold Hallmark from the London Assay office as part of the design. Other attributes are that the limited edition iPhone X Ultima can be used on any network throughout the world and is presented in a cherry oak luxury custom presentation case complete with a life time warranty. It is priced from £9,997.00 and are uniquely engraved with the champions edition number. For those who want the luxury phone without any reference to the world cup can also purchase one exclusively from Goldgenie

France last won the FIFA World Cup on home ground in 1998 when France defeated Brazil 3–0 in the finals to lift the cup for the first time.

Goldgenie founder Laban Roomes commented, “It is an honour for our company to have been involved in creating these outstanding pieces of “smart art” as we like to call our customised iPhone X range, but these pieces are truly exquisite, having a precision engineered solid 22k Gold back and Hallmarked by the London Assay Office, this range of collectibles are key to commemorating France bringing home the World Cup for the second time”.

+44 0208 804 6200

High res images can be downloaded here.

A 24k Gold Tennis Racket the Pros Won’t Want to Smash

Inspired by the winning performances from seasoned heroes such as Djokovic, Williams and Federer alongside rising stars such as Kei Nishikori and Eugenie Bouchard in the Grand Slam tournaments over the year, Goldgenie technicians decided to create a limited edition 24k Gold champions racket but only for those who have earned their stripes on court.
The ultimate winner’s racket has been embellished in 24K Gold by Goldgenie’s expert customisation specialists. Due to the added weight and embellishment of the 24k gold strings, Goldgenie are presenting it as an ornamental piece, making it a unique trophy for any tennis player or tennis enthusiast.
We saw three pros smash their rackets in the heat of the moment over the course of the U.S. Open which came to a close 2 weeks ago, While racket smashing can be entertaining for the audience, the pros can be issued undesirable code violations for “damaging a racket”. After almost a lifetime of training and enormous dedication, it is understandable why a professional could take their frustration out on their racket in a fit of frustration if a match is not going according to plan but for those who do this a little too often, they might consider using a 24k Gold Champion’s Racket as a preventative measure. We’re quite sure its value and its beauty might make them think twice!
The first of its kind in the world, with only a limited edition of 99 being produced Gold tennis will be created, each one laser marked with its number in the series. Making a beautiful gift, each racket will be presented in a quality custom frame. Goldgenie will be offering their latest creation to Novak Djokovic, the winner of the 2018 men’s final in London.
The Limited Edition 24K Gold Tennis Racket may also be ordered directly from their website and is priced at £1200.

Limited Edition 24K Gold Champion’s Tennis Racket

To download high res images of the 24k Gold Tennis Racket please click here

24k Royal Wedding

A 24k Royal Wedding

People around the world are preparing to witness the nuptials of Prince Harry and Meghan Markle. Theirs truly does seem a love story straight out of the movies. Dashing, eligible Prince and glamorous American actress fall in love, a romance many will not soon forget. In honor of the special occasion, Goldgenie, the world’s premiere luxury gifting and customization company, presents a 24k gold product that not only memorializes their love, but that will without question become one of the most talked about smart phone creations yet.


The limited-edition 24k gold iPhone X is the brand’s unique twist on a royal-inspired keepsake. This particular version launched in anticipation of one of the world’s most publicised weddings to date, features a truly one-of-a-kind touch as it bears an engraving of Prince Harry and his bride on the back. For those who simply cannot get enough of their love story and want to own a piece of royal history, this is indeed the ultimate gift.


Goldgenie has spent several decades perfecting the art of customization of gold, diamonds and Swarovski crystals. As such, their now global reputation has come to be synonymous with the utmost in quality, luxury and sophistication. No other company has produced such incredible pieces and no other brand can transform the everyday into the amazing. From 24k gold ten speed bicycles, to coffee makers, to iMacs, the Goldgenie team creates pieces that are artistic as well as seamlessly functional. With this latest iPhone, they have produced a stunning memento of a joyous event, expertly captured the likeness of the soon-to-be Prince and Princess, and have given their eager customer base yet another collector-worthy piece.


When asked why Goldgenie opted to memorialize the royal wedding in this way, CEO and founder Laban Roomes explained: “This really is an event that in some ways brings the world together. It is certainly unfolding on the world’s stage and so we wanted to offer our elegant interpretation of this spectacular love story.” Roomes went on to note that his clients like to have access to specialty (speciality?) gifts and accessories that you simply cannot find anywhere else. A gold iPhone X with an hand crafted image of this magical couple on the reverse is most definitely something that you would be hard-pressed to find in any store, online or otherwise.


Having created bespoke gifts for A-listers, blue chip companies and world dignitaries, Roomes and his very capable team are no strangers to high profile, luxury products. This Prince Harry and Meghan Markle emblazoned iPhone X fits perfectly within a portfolio of products that is already full of surprises.  As Roomes says, “We celebrate events like this the best way we know how, through gold.”


The royal wedding is set to take place 19 May 2018 at Windsor Castle. The event, scheduled for 12:00 pm, will be televised; meaning, the world will be watching. Goldgenie could not have picked a more perfect way to capture the spirit of the wedding and the exquisiteness of the couple’s love.

+44 208 8046200

Goldgenie Goes Crypto

Goldgenie the luxury gift and customisation superstars have announced that they have begun to accept cryptocurrency for online and offline orders.

The move has been prompted from requests at their Dubai shop from HNWI’s who have a proportion of their wealth stored in such digital assets such as the well-known Bitcoin and the other top 10 cryptocurrencies such as Ethereum, Litecoin and Neo.

Goldgenie is famous for making the world’s most expensive 24k Gold racing bike, bringing Gold phones to the Emmy’s and Oscars for Elton John, Mark Wahlberg and Helen Mirren to name just a few. 

The company was invested in by James Caan on the hit BBC TV show “Dragons Den” where entrepreneurs showcase their business ideas for a share of their company.

Founder of Goldgenie Laban Roomes said they decided to introduce cryptocurrency payments due to their increasing popularity.

“We had to start offering payment options for cryptocurrency, it’s a no brainer, there are so many individuals and companies out there holding Bitcoin and a host of other digital assets with nothing to spend it on.

“I personally know two cryptocurrency multi-millionaires, who are both under the age of 30 and started investing not even 3 years: they have been offering to pay me in crypto for some time now.

“Cryptocurrency is the future and as a company we believe this is a natural progression in e-commerce.

“To accept crypto online has already started to pay dividends for us, with an order of just over 11 Bitcoins received yesterday for some pieces in our Gold watch range which may not have sold otherwise.

 “We welcome the evolution of this new currency,” said Laban.


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The world’s first 24k gold portrait of Sheik Muhammed in Dubai

Goldgenie, the UK based product customisation company firmed for creating gifts for the otherwise ungiftable rich ones is opening yet another major store in Dubai.

Situated in Jumeriah, this shop is perhaps their most premium location yet and as always is showcasing numerous stunning Goldgenie creations.

Commenting on this new venture, founder Laban Roomes notes that the company is truly ecstatic about the central location.

“It’s truly a stunning luxury store which is highly accessible to anyone. We’ve put a great deal of thought and care into the store’s layout and overall look. The important thing with this new venue is to really showcase the gold and luxury products and the undeniable luxuriousness of our brand,” said Laban.

The shop is set to attract a multitude of new customers as well as those who’ve already experienced the company’s amazing array of gold offerings and customer care.

In highlighting the extent of their 24k gold capabilities, the Goldgenie team are showcasing numerous 24k Gold, rose gold platinum, Swarovski and even high-quality diamond gifts, including their main feature of the world’s first portraits of Sheikh Muhammed and the Kaaba created in 24k Gold.

The attention to detail, the intricacy of the work, and the impeccable likenesses of these pieces represent yet another layer of what Goldgenie can and will do with precious metals.

Customers who visit the new Dubai-based shop will get to see first-hand how exquisite the 24k portraits really are. Goldgenie can also undertake to produce new creations for any discerning client.

Indeed, luxury is at play in every facet of the new store.

From the 24k Gold iMac to a range of luxury iPhone X in a number of luxury finishes, to even the unexpected such as 24k gold shoes, Goldgenie has a definite treat in store for any client who visits their new location.

As they are a worldwide presence already, Goldgenie’s newest Dubai shop only stands to increase their global reach.

As they have had the opportunity to work with celebrities, blue chip companies and heads of state, the Goldgenie team is certainly no stranger to providing the world’s elite with the best of the best when it comes to gifts, out-of-the-ordinary products and world-class gold plating.

This shop will be another venue through which they can make their one-of-a-kind statement.

To experience Goldgenie’s magic for yourself, you might just want to check out the new Jumeriah, Dubai location—an incredible shop, the friendly staff, and some of the most amazing and unique gold products


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Goldgenie on channel 4

Featured on a show scheduled to air Tuesday, December 12th, Goldgenie is demonstrating why London’s billionaires are turning to them for the ultimate shopping and gift-giving experience. Channel 4 is going into the lavish homes of London’s elite, and exploring what they consider to be the absolute perfect holiday gift. In a show called The World’s Most Expensive Presents, producers are listing Goldgenie as one of the country’s, if not the world’s, most elite brands available.

Mentioning Laban Roomes’ success and Goldgenie’s global reputation, the new program highlights, in this episode, a 24k Goldgenie-created bicycle. Priced at 250,000, this is definitely no ordinary bicycle. On the show you can see people viewing the exquisite piece. Handcrafted and truly one-of-a-kind, the bicycle entices onlookers as they are noticeably blown away by the craftsmanship, attention to detail and sheer beauty of this pristinely constructed golden work of art.

Yet, this is just one of many such luxury items that the company has developed over the years. Their mission is to take otherwise common items and transform them into incredible masterpieces. They have the bicycle featured on Channel 4’s The World’s Most Expensive Presents, but they have also designed a rocking horse, shoes, watches, iPhones, and even 24k gold customized portraits. According to Roomes, “Goldgenie has truly become the world’s first choice for all things personalized or customized in gold. Our appearance on this show really emphasizes that fact.”

Roomes certainly could not be prouder of all that he and the rest of the Goldgenie team have accomplished. With their jumpstart on BBC’s Dragons’ Den, they have since created a luxury gift empire. Their slogan is “luxury gifts for the ungiftable,” which makes them the ideal representatives for Channel 4’s exciting new behind-the-scenes show. Goldgenie’s gifts however extend far beyond just the billionaires and elite clientele of London. As Roomes offered, they are the “world’s” go-to gold plating company.

You need only look at their extensive list of esteemed clients to understand how influential the brand has become. From A-list celebrities, to foreign dignitaries, to blue chip companies, Goldgenie’s gifts have graced the lives of some of the globe’s most distinguished.

The show is scheduled to air on Channel 4 this Tuesday (Dec. 12). Viewers will get to see first-hand the types of presents that London’s richest get for the holidays. With Goldgenie’s 24k bicycle among the showcased pieces, this is one episode you will not want to miss.


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