Laban Roomes
Laban Roomes is a British entrepreneur, founder and trademark owner with more than three decades of experience building businesses and brands across luxury goods, technology, healthcare and intellectual property.
He is best known as the founder of Goldgenie®, the luxury customisation company he established in 1995 and developed into an internationally recognised luxury brand.
His entrepreneurial career has subsequently extended across technology, healthcare, regulated industries and intellectual property, including the development and ownership of brands and trademarks across multiple markets.
Throughout his career, Laban has focused on creating, developing, owning and protecting brands and intellectual property while navigating the successes, challenges and periods of reinvention that come with long-term entrepreneurship.
Member, International Trademark Association (INTA).
Marigold Projects Jamaica®
Early Life and Entrepreneurial Foundations
Born and raised in East London, Laban developed an entrepreneurial mindset from an early age.
Before entering the luxury sector, he explored a range of commercial ventures, gaining direct experience in sales, product positioning, brand creation and building businesses from the ground up.
These formative years helped shape a career centred on entrepreneurship, ownership, intellectual property and the creation of long-term brand value.
Goldgenie
In 1995, Laban founded Goldgenie as a luxury gifting and customisation business.
The company subsequently became internationally recognised for the customisation of consumer technology and lifestyle products in precious metals and luxury finishes, including mobile phones, laptops, watches and accessories.
In 2007, Laban appeared on the BBC television programme Dragons’ Den, where he secured investment for Goldgenie. The appearance brought wider public recognition to Laban and the company.
Goldgenie was subsequently featured across mainstream British television and media, including The Gadget Show and other factual, entrepreneurial and lifestyle programmes.
Following a period of external investment, Laban later regained ownership and trademark control of Goldgenie.
Under his continued stewardship, Goldgenie has developed into an established luxury customisation brand with more than 30 years of trading history and a continuing focus on craftsmanship, bespoke commissions, international development and long-term brand value.
Intellectual Property and Trademarks
A defining feature of Laban’s entrepreneurial career has been his focus on intellectual property ownership and trademark protection.
Alongside Goldgenie®, he has founded, developed and owned trademarks forming part of a broader intellectual property portfolio.
He is the founder and trademark owner of LERONZA™, a luxury brand developed as part of his wider brand and intellectual property strategy.
Laban has also been featured in an official UK Government Intellectual Property Office case study examining Goldgenie and the importance of protecting intellectual property and trademarks in business.
Primary authority reference: UK Intellectual Property Office — Goldgenie case study
Supporting reference: Goldgenie TV — Goldgenie and Intellectual Property Protection
Marigold Projects Jamaica
Laban’s entrepreneurial activities have also extended into the
regulated medicinal cannabis sector.
He became a shareholder in Marigold Projects Jamaica, a venture involved in the development of Jamaica’s emerging regulated medicinal cannabis industry.
In 2019, Laban was present at the opening of SENSI Medical Cannabis House in Kingston, Jamaica, an event attended by senior Jamaican government representatives and covered by national media.
The venture represented another chapter in Laban’s broader entrepreneurial career and provided experience within an emerging, highly regulated international industry.
XRP Healthcare
In 2022, Laban co-founded XRP Healthcare alongside his son, Kain Roomes.
The venture was established at the intersection of healthcare, technology and digital payments and developed healthcare technology platforms alongside healthcare acquisition and expansion initiatives, including activities focused on Africa.
Laban is the trademark owner of XRP Healthcare®.
Approach to Business
Laban’s approach to entrepreneurship has been shaped by more than three decades of building businesses through changing markets, periods of growth, setbacks and reinvention.
Recurring themes throughout his career include:
- Founding and developing brands from inception
- Building and protecting intellectual property
- Securing and enforcing trademarks
- Creating products and businesses with international potential
- Operating across different industries and markets
- Retaining long-term ownership of valuable brand assets
- Learning and adapting through direct entrepreneurial experience
His business activities have spanned luxury goods, technology, healthcare, regulated industries and consumer brands.
Personal Perspective
In addition to his business activities, Laban has spoken publicly about entrepreneurship, mentorship, resilience, discipline and the lessons that come from both success and adversity.
His career has included periods of significant growth alongside substantial commercial challenges. These experiences have shaped an approach centred on accountability, adaptability, long-term thinking and learning through direct experience.
He remains actively involved in entrepreneurship, brand stewardship, intellectual property and the strategic development of his business interests.