Laban Edward Roomes
Laban Edward Roomes (born 1969) is a British entrepreneur, founder, and trademark owner. He is best known as the founder of Goldgenie®, a global luxury customisation brand established in 1995, and as Co-Founder and Chief Operating Officer (COO) of XRP Healthcare®, a healthcare technology group operating across artificial intelligence, digital payments, and regulated healthcare services.
He is recognised for building, owning, and protecting long-term intellectual property across luxury, healthcare, and consumer brands, with more than three decades of entrepreneurial experience.
Marigold Projects Jamaica®
Early Life and Entrepreneurial Foundations
Born and raised in East London, Laban Roomes developed an entrepreneurial mindset from an early age. Before entering the luxury sector, he explored a range of commercial ventures, gaining early experience in brand creation, product positioning, and direct-to-consumer business models. These formative years shaped his long-term focus on ownership, trademarks, and durable brand equity.
Goldgenie
In 1995, Laban founded Goldgenie as a luxury gifting and customisation business. The brand later gained international recognition for pioneering the customisation of consumer electronics and lifestyle items in precious metals, including mobile phones, laptops, and accessories.
In 2007, Goldgenie gained national exposure following its appearance on the BBC television programme Dragons’ Den, contributing to wider public recognition of the brand. The company was subsequently featured across a number of mainstream UK television programmes focused on consumer technology, entrepreneurship, and luxury markets, including The Gadget Show, alongside other factual and lifestyle formats on British television.
Following a period of external investment, Laban later regained full ownership and trademark control of Goldgenie. Under his continued stewardship, the company has evolved into a heritage luxury brand with over 30 years of trading history, with an emphasis on craftsmanship, intellectual property protection, and long-term brand value.
Intellectual Property and Trademarks
A defining feature of Laban’s career has been his focus on intellectual property ownership and trademark protection. Alongside Goldgenie, he has founded and owns multiple registered trademarks as part of a broader brand portfolio.
He is the founder and trademark owner of LERONZA®, a luxury brand developed as part of his wider intellectual property strategy, and the trademark owner of Marigold Projects Jamaica®, a Jamaica-based consumer and medical cannabis brand developed within a regulated industry framework.
Laban has also been featured in an official UK Government case study published by the Intellectual Property Office, discussing the importance of trademark protection and intellectual property enforcement for businesses.
Primary authority reference: https://www.gov.uk/government/case-studies/intellectual-property-office-goldgenie
Supporting distribution: https://tv.goldgenie.com/case-study_-goldgenie-talk-about-protecting-your-intellectual-property/
XRP Healthcare
In 2022, Laban co-founded XRP Healthcare alongside his son, Kain Roomes, where he serves as Chief Operating Officer (COO).
XRP Healthcare operates at the intersection of healthcare delivery, artificial intelligence, and digital payments, with a focus on improving access, transparency, and efficiency within regulated healthcare environments. In his role as COO, Laban oversees operational strategy, governance, intellectual property oversight, and the execution of long-term growth initiatives.
The company has developed proprietary healthcare technology platforms and has undertaken strategic acquisitions within the healthcare sector, positioning the business toward international expansion, regulatory alignment, and institutional growth.
Approach to Business
Laban’s approach to entrepreneurship is grounded in long-term ownership rather than short-term speculation. His career reflects a consistent pattern of:
- Founding brands from inception
- Securing and enforcing trademarks
- Operating within regulated or high-barrier sectors
- Retaining control of intellectual property
This philosophy has guided his work across luxury goods, healthcare, and consumer brands for more than three decades.
Personal Perspective
In addition to his business activities, Laban has spoken publicly about mentorship, resilience, and disciplined thinking in entrepreneurship. He attributes his longevity in business to structure, patience, and learning through direct experience.
He remains actively involved in strategic oversight across his ventures, with a focus on governance, brand stewardship, and long-term value creation.
External profile
Professional profile on LinkedIn: https://www.linkedin.com/in/laban-roomes-7508457/