HTC and Goldgenie unveil 18ct gold HTC One for 18th MOBO awards
Gold HTC One
Just five of the limited edition phones, valued at £2,750, will be produced
To celebrate the 18th anniversary of the MOBO music awards, HTC has announced that it’s partnered with gold phone producer Goldgenie to create an 18-carat gold-plated HTC One. Just five of the limited edition handsets, valued at £2,750 ($4,416), will be produced, with one going to the winner of the MOBO award for Best Newcomer at the ceremony on Oct. 19. There’s no word on what’s going to happen to the other four, but you can bet you probably won’t find them hanging around your local carrier store.
It’s the first time Goldgenie has partnered directly with a handset manufacturer, although the company did release its own, unofficial 24-carat gold-plated HTC One earlier in the year.
Goldgenie has previously made bespoke phones for Denzel Washington, Will Smith and Kate Moss, but this is the first time they have worked directly with an Android manufacturer.
Since its launch, the HTC One has attracted a host of editorial and industry awards which recognise its superior performance and new benchmark in design. Just last week the HTC One collected Gadget of the Year, Phone of the Year and the Design Award at the T3 Gadget Awards 2013. Other highlights include the GSMA’s Global Mobile Award for Best New Mobile Device or Tablet at Mobile World Congress 2013, Computex Taipei’s Gold Medal in Design and EISA award for Best European Advanced Smartphone 2013-2014.
[Source via Android Central]
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